How much it costs to develop an on-demand cashback reward app like Payback - India’s Largest Reward Program

The history of cashback goes back to the year 1989 when a card company Discovers financial services, a division of Morgan Stanley. The company started a cashback program for their card users which would give them 1%-3% cashback at the end of every year based on the total amount they had spent from their credit card. If you want to know more about it then way before the invention of credit cards shopkeepers in the 18th century started offering cashback to people who purchased the minimum amount to encourage them to spend more in the shop. With the passing of time, the concept of cashback evolved and now we have applications like Payback that offer cashback on your credit card spending. In return for offering charming offers, discounts, and cashback these companies earn millions of dollars in return. So if you are someone who is looking to enter this on-demand cashback reward market and wondering about How much does it cost to develop an on-demand cashback reward app like Payback - India’s largest reward program then keep reading. Welcome to the Tech Pathway blog, today we are going to share with you How much does it cost to develop an on-demand cashback reward app like Payback - India’s largest reward program. 

History and business model of Payback app


Payback is a multi-brand loyalty program that offers its users cashback, discount, and coupons whenever they shop from any of the shopping websites they are affiliated with. The company was founded in 2011 by Alexander Rittweger who was previously a business consultant. The on-demand application is funded by some of the giants in the financial sector including Loyalty partner GmbH, Peepul Capital, and ICICI venture. Payback has a wide range of partnered websites and shopping outlets where you can earn your points on travel, apparel, entertainment, fuel, groceries, and other products. Payback’s users can also stack up their point to shop for free in exchange for those points. 

Payback makes its revenue from online stores that they are affiliated with and use that revenue to offer rewards to their users. In the year 2018, Payback made around $32 million in revenue. 


Also read :- How much does it cost to develop an on-demand app like Magicpin- get cashback, offers and home delivery

Key features of the on-demand app like Payback

User Panel

Register: This feature allows users to register on the application using their google account.

Sign in: Once the registration process is complete, users can use their credentials to sign in into their account. 

Earn Points: This feature will allow the user to earn Payback points from different methods including shopping and refers as well as surveys. 

Redeem Points: Once users have sufficient points they can redeem those points from here. 

Offer Zone: Here users will get to know about the latest cashback and discount offers. 

Explore: Explore option will allow the user to explore different features of the app including Payback plus, Our partners, COrporate Rewards, as well as Know about Payback.

Shop & Earn 2X on App: Shop & Earn 2X on App will enable the user to earn twice the point than they usually earn while shopping from their referred websites. 

Buy Instant Vouchers: Users can purchase instant Vouchers from here.

Near Buy Stores: Near buy stores will show users the location of nearby physical stores. 

Coupons: Users can check for the latest coupons. 

Account: All of the user’s profile information such as email ID, Full name, address, etc will be saved here.

Transactions: USers can check their past transactions from here.

Upgrade to Payback Plus: Payback plus is another premium service offered by Payback where they offer extra benefits to their premium customers. 

Orders: Users can track their order from here. 

Wishlist: Users can wish list their favorite products from here. 

Rate on the App Store: Users can go to the play store as well as on the app store to rate on the app store.

Help Center: Users can get their answers about usual questions as well as connect with customer care from this option. 

Policies and Terms & Conditions: All of the terms & conditions to use the service will be here.

Admin Panel

  • Add/remove company & Users

  • Analytic tools

  • Push Notification

  • Growth Tracker

  • Content management system

  • Payment management system

Advance features

  • AI feature

  • Machine Learning

  • GPS locator

  • Premium services

Also read:- How much does it cost to develop an on-demand app like Talk charge

Technology Stack for developing the on-demand app like Payback

  • For Payment – Braintree, Stripe, Paypal

  • User location Finding –  Google Places API

  • For Registrations – Facebook SDK, Gmail SDK

  • For Storage – AWS, Google, Azure, Digital Ocean

  • For Analytics – Firebase, Google Analytics


How much it costs to develop an on-demand application like Payback

The development companies charge you in two ways

  • The fixed price of your project: Fixing a price for your project is better when you are already aware of your expectations with the project.  

  • The hourly rate: In case you are not completely sure with the features of your application then going with the hourly development rate is wise. The most common rates are $40 for India and $200 for the USA based companies. 

The second factor will be the location of the development company

  • The USA based company: They will charge around $200 to $250 per hour.

  • Eastern Europe based company: They will charge around $150 to $200 per hour.

  • India based development company: They will charge you around $40 to $50 per hour.

The third factor will be by the app’s type

  • Web apps: The design and development cost of any web application would be anywhere around $10,000 to $15,000, although these applications support both iOS applications as well as Android applications platforms the developer still has to make some changes into the script code. 

  • React native app: The development cost of an app developed on React native apps would be anywhere around $22,000 to $25,000.

  • Native app: The development cost of a native app would be the highest which is over $30,000+.

  • Hybrid apps: The development cost of a hybrid application would be anywhere around $15,000 to $17,000.


The fourth factor will be the total number of features and panels

  • The complexity of UI & UX: The smoothness of the UI and layout will determine the complexity of your application. The complex your application is the costlier it will be.  

  • The total number of supported platforms: Depending upon the total number of platforms your application will need to support is also going to affect your application’s final development cost. 

  • The total number of features and panels: The total number of features and panels will also decide the final development cost of your application. 

The final design and development cost of your mobile application like Payback will be anywhere around $10,000 to $50,000. 

Also read :- How much does it cost to develop an on-demand app like CashKaro

Looking for a development company to hire

If you are looking for a software development company then Tech Pathway is India’s one of the top leading IT consultancy companies. Hiring mobile application developers from the Tech Pathway will help you bring your dream project to life without investing in the additional cost of any in-house hiring. In addition to that,  we offer a very flexible and affordable price structure for all of our clients. Apart from that our dedicated team of developers and designers are ready with all the experience as well as the latest tools & technology to help you turn your dream app into reality. Get in touch with us and let us develop your app while you focus on more important tasks of your business. 


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